TESSEN / BRAND RESOURCES

Clarity.
With character.

A considered identity for useful intelligence. The current wordmark and original ribbon assets, presented clearly and consistently.

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01 / OFFICIAL IDENTITY

One identity.
Both contexts.

Current Tessen static wordmark for light backgrounds
Current Tessen static wordmark for dark backgrounds

The current static wordmark is used consistently across the corporate header and footer. Preserve its proportions and single trademark designation. Original ribbon-logo files remain available intact.

02 / COLOR & TYPOGRAPHY

Quiet foundations.
Clear hierarchy.

Background
#FFFFFF
Secondary
#F7F7F5
Alternative
#FAFAF8
Primary text
#171717
Secondary text
#666666
Border
#E5E5E5
INTER VARIABLE / EXISTING LOCAL FONT

Anything you need done.

Useful intelligence. Considered design.

Body text uses a comfortable 16–19 px scale, generous leading and restrained line lengths. Desktop hero type ranges from 64–88 px; section headings from 40–60 px. Mobile compositions use their own spacing and hierarchy.

03 / COMPOSITION & BEHAVIOR

Space to think.
Room to work.

White editorial sections alternate with warm neutral surfaces. Hairline dividers establish rhythm. Charcoal actions have clear focus states. Product stories use individual compositions; interfaces are labelled as concepts wherever authentic captures are unavailable.

Locally served type, reserved image dimensions and restrained transitions keep the experience light. Navigation supports keyboard use, a compact mobile menu and reduced motion.